Review of related literature about jollibee Essay

INTRODUCTION mount OF THE STUDYThe original owner Tony sunburn and his family opened a Magnolia Ice pickaxe parlor in Cubao, Quezon city in 1975.In 1978, he and his siblings engaged the serv nuts of a management consultant, Manuel C. Lumba, who shifted the traffic focus from ice cream to hot dogs after his studies showed a much larger market waiting to be served. Lumba was Tans populate business and management mentor. Throughout its triad decade history, Jollibee became a success enjoying desist growth. The chain opened successful milepost stores in the following years Its hundredth branch in Davao on 1991 The said(prenominal) month, Jollibee signed a deal to bugger off 55 percent of Chinas Guangxi San Ping Wang Food and Beverage oversight Co. Ltd., operators of the San Pin Wang yell noodle business for 30 million RMB. On October 2011, Jollibee acquired a 54% stake in BK Titans, Inc., the sole franchisee of Burger King in the Philippines. In 2011, Jollibee opened 260 new stores, of which 167 were in the Philippines lead by Mang Inasal (86) and Jollibee (40). This brought the companys thorough number of stores to 2,001 as of end declination 2011.The same year, Jollibee closed Manong Pepe foodchain in upgrade of Mang Inasal, and sold Dlifrance to CafFrance. Overseas, Jollibee opened 93 stores, led by Yonghe King in China (70) and Jollibee Vietnam (11). In 2013, Jollibee opened its start-off store in Virginia Beach, Virginia as good as in Houston, Texas. The restaurant plans to plump to Toronto in Canada, Malaysia and Ind angiotensin-converting enzymesia. They also plan to unfold throughout the Southern United States much(prenominal) as Atlanta, HYPERLINK http//en.wikipedia.org/wiki/Charlotte o Charlotte Charlotte,Dallas and Chicago. Currently, aside from its flagship commemorate Jollibee, the groups other(a) defacements are Chowking, Greenwich, Red Ribbon, Mang Inasal, Burger King, Yonghe King (China) and Hong Zhuang Yuan (China).Jollibee is an American-style fast food restaurant with Filipino-influenceddishes specializing in burgers, spaghetti, yellow(a) and some local Filipino dishes. In the Philippines, Jollibee serves Coca-Cola reapings for its beverages in overseas markets, the chain serves Pepsi products. Jollibee started with flipper branches in 1978 and has grown to a inexpugnable network of a total of 801 stores in the country, and 96 stores transnationally. In total, Jollibee has 896 stores worldwide as of November 2013. It is the largest fast food chain in the country with international locations in Brunei, Hong Kong, Indonesia, Kuwait, Malaysia, Qatar, Saudi Arabia, Singapore, Vietnam, the United States, and Canada. JFC is planning to expand Jollibee to other markets like Europe. Jollibee white-livered Joy strength (Total Market) in last 25 years, Chicken Joy has evolved from just plain squawker product to a strong and well-loved brand in the QSR (quick service restaurant) industry.It reached th e level of having an effected emotional affinity among Filipinos given its exertion as a functional product and the heritage that it continuously imparts in both household. Primary Target Moms and dads with kids (0-12 years old), crossways socio-eco classes, chicken eaters positioning a unambiguously delicious total sensory screw enjoyed by the whole family Crispylicious, juicylicious, amoy delicious, and gravylicious, satisfies not only your familys craving for a delicious chicken meal except also your familys needs for stick to moments. Also, Jollibee, the countrys leading fast-food chain, was cited as one of the top 10 international fast-food restaurants in the United States. US-based food and crisp website The periodic Meal listed Jollibee as among the ducky foreign food chains in the country.The website described Jollibee as hugely general in the Philippines, and has locations scattered around the US, for the most part in California. Aside from burgers, they offer heat chicken, spaghetti, noodles, and unique breakfast dishes like Spam, beef tenders, or sweet pork with rice. The Daily Meal draws over eight million unique visitors per month and ranks as one of the fastest-growing content sites of all time. The food and drink in website also produces annual reports, including the 50 or so Powerful People in Food, ci Best Restaurants in America and cl Best Bars in America.